FIND OUT WHAT WE’RE DOING SEPTEMBER 21–25
The way patients find providers is changing.
Watch Amanda break down the AI Referral Challenge in < 2 minutes.
CLICK PLAY ↓
YOU MIGHT BE WONDERING...
What's an AI referral?
Definition: A referral sent to you from an AI LLM (large language model), like ChatGPT, Claude, Gemini, etc..
Peer referrals and Google searches used to be your top referral sources. Now, 47%+ of patients ask AI tools for a referral, and they trust it more than a physician referral and Google.
If your online information isn't optimized, you simply won't be found. This challenge makes sure you are found. And psst... you're early! Hardly anyone is doing this yet.
introducing...
The AI Referral Challenge
A free five-day challenge for physicians, surgeons and clinicians who want to strategically translate their IRL expertise to the digital world.
We kick off live Monday, September 21 at 5 PM CT, followed by short, self-paced lessons Monday through Friday.
By Friday, you'll have clarity on what AI finds, uncover what sets you apart, and update your online presence to reflect the clinician you already are, so that you're findable.
Follow along in real time, or watch the lessons later. You have access for a full year.
Challenge Dates: September 21–25, 2026
Limited VIP Upgrade Available
JOIN THE CHALLENGE →
HERE’S THE PROBLEM...
Patients already use AI.
- 47% use AI to research a provider. (Up from 31% in 2025)
- AI is the #1 influence for patients who switch providers.
- 36% say AI influenced their choice of provider.
Source: 2026 Patient Choice Report, rater8.
AI sources what it can find about you.
If you ignore your online presence, AI ignores you.
Your digital reputation doesn't reflect you.
You may be exceptional IRL but invisible online.
“Patients lately have been saying, ‘I looked you up, and I liked what I saw.’ It's the whole ecosystem.”
NYC-BASED PEDIATRIC NEUROSURGEON
Meet Your Host
AMANDA CLARK DOUGHERTY, MBA
FOUNDER & CEO OF ATRIA SOCIAL
In 2018, after a life-altering neurosurgical procedure, I founded what would later evolve into Atria Social to change how health professionals show up online so patients can find them. I've spent nearly 15 years in healthcare marketing, working with $2B health systems, academic practices, Ivy League physicians, and private practices.
Over the years, I’ve become obsessed with the evolving way patients find and choose their clinicians, and how AI is changing that process.
Now, I'm bringing my findings to you in this challenge.
WHAT WE’LL COVER
Learning Objectives
AI + Patient Search
How AI is finding and interpreting information about clinicians, and what patients are seeing when they search.
Your Positioning
The patients you want to attract, the expertise you want associated with your name, and what you want to be known for.
Your Digital Presence
Your website, profiles, reviews, social presence, keywords, content and the signals helping AI connect the dots.
Want more personalized support?
Upgrade to VIP
VIP Benefit #1
1:1 Strategy Review
Meet with Amanda after the challenge to review your strategy, answer questions, and discuss your next steps.
$750 value
UPGRADE TO VIP →VIP benefit #2
AI Referral Challenge GPT
Get access to a custom GPT built specifically to help you work through the challenge and apply what you’re learning.
$97 value
UPGRADE TO VIP →
VIP benefit #3
Group Q&A + Coaching
Join Amanda live the week after the challenge for additional coaching, questions and troubleshooting.
$350 value
UPGRADE TO VIP →“They have not only amplified our voice,
they helped define it.”
JESSICA K. CAMPOS, M.D.
AANS & CNS Cerebrovascular Section
Valued at $1,100
Our gift to you!
$0
✓ Live kickoff + Q&A
✓ Five self-paced lessons + daily challenges
✓ Challenge workbook + tools
✓ One full year of access
JOIN FREEVIP
Limited Spots Available
$197
✓ Everything in the free challenge
➕ Private 60-minute strategy review with Amanda
➕ Access to the AI Referral Challenge GPT
➕ Group Coaching Call the following week
JOIN AS A VIP
FAQs
Do I have to be live all week?
Do I need to understand AI or be active on social media already?
What's included in VIP?
What if I can’t keep up with the challenge in real time?
How much time does this take?
WHAT ARE YOU WAITING FOR?
AI is changing how patients find physicians & clinicians.
Join us September 21–25 and make sure your practice is ready for it.
JOIN THE CHALLENGE →VALUED AT $1,100
Our gift to you!
$0
✓ Live kickoff + Q&A
✓ Five self-paced lessons + daily challenges
✓ Challenge workbook + tools
✓ One full year of access
JOIN FREEVIP
Limited Spots Available
$197
✓ Everything in the free challenge
➕ Private 60-minute strategy review with Amanda
➕ Access to the AI Referral Challenge GPT
➕ VIP Group Coaching Call the following week
JOIN AS A VIP
