About Atria Social
Atria Social is a branding and social media agency for doctors, physicians, surgeons, clinicians, and medical practices, founded by Amanda Clark Dougherty, MBA.
Hi, I'm Amanda Clark Dougherty, MBA
FOUNDER & CEO, ATRIA SOCIAL
I help doctors, clinicians, and medical practices build an aligned brand on social media so the right patients and opportunities can find them.
I've spent 15 years marketing multi-billion-dollar health systems, private practices, nationally recognized surgeons, and Ivy League departments. I've led in-house teams, scaled agency accounts, and built Atria Social rooted in one belief: we need you to be visible.
ONCE UPON A TIME...
I was diagnosed with a brain aneurysm.
Despite spending my career in healthcare marketing, being the patient cracked something open in me in 2018.
I watched firsthand how a doctor's online presence—or lack of one—shapes trust when someone is scared, searching, and desperately hoping to feel safe in their choice.
That experience didn't just change my life. It lit a fire in me to make sure no patient has to search blindly for the doctor who could save them.
Read my full story here.
Our Incredible Team
McKenzie Jevnikar
OFFICE BUSINESS MANAGER
With dual Master’s degrees and a background in clinical research and project management, McKenzie keeps Atria’s backend running seamlessly. Detail-obsessed and system-savvy, she ensures nothing slips through the cracks.
Madelyn Furlong
SOCIAL MEDIA COORDINATOR
Madelyn is an experienced marketing strategist who helps healthcare and wellness pros grow through strategic, conversion-driven marketing. With a sharp eye for design and a systems-first approach, she brings structure to the creative process.
Tatyana Turner
SOCIAL MEDIA COORDINATOR
Tatyana has 8+ years of experience across healthcare & wellness. Formerly with Zumba Fitness, she’s led digital campaigns that inform, inspire, & connect. With roots in PR and a passion for health equity, she brings both strategy & soul to every brand she supports.
Ashley Vives
PROJECT MANAGER
Ashley brings a decade of experience in operations management and executive support, and she keeps every client project organized, calm, and on schedule.
Identity first, always.
Identity
Identity answers who you are, so every engagement starts with your personality, your story, and the reputation you have already earned in the room.
Contribution
Contribution answers why it matters, so we define the point of view and the work that only you bring to medicine and your patients.
Visibility
Visibility answers how the right people find you, so we build the profiles, content, and AI findability that put your expertise in front of patients and peers.
When all three tell the same story, the right opportunities follow.
BOOK A CALL
Let's talk about your legacy!
Fill out the form below and we'll be in touch to schedule a complimentary Strategy Call.
